Productivity is one of the biggest challenges facing jobs in today’s fast-paced world. In fact, studies show that the average employee is only productive for an astonishing two hours and 53 minutes in an 8-hour day.
With so many distractions, it’s difficult to be more productive and to remove more tasks from your to-do list.
If you’re wondering how to encourage your team to get down to business, you’ve come to the right place.
In this post, we’re sharing five productivity hacks to help your company work more efficiently on your digital marketing campaigns.
1. Set Deadlines
It is important that you set deadlines for your marketing campaigns. Deadlines give structure to your team and give them a timeframe for completing projects.
Unless there are major issues hindering your entire campaign, you don’t want to change the deadlines. This makes it harder for your team to focus on getting the job done as they know they’ll be more flexible within the deadline.
You can also implement smaller deadlines that work until the big deadline. If you break your project down into smaller tasks, it becomes clearer. Your team can focus on meeting your smaller marketing goals and working towards achieving the main one.
Encourage your team to set personal deadlines. Some team members work better when they have shorter deadlines because it motivates them to get the job done. You want to encourage your team to create deadlines that work for them while the task gets done by the main deadline.
A great way to do this is to sit down and make the list of tasks each team member must complete and how long it should take. Once that list is made, cut the time in half. This causes every team member to be more productive with each task as they have less time to get them done.
If you want to increase productivity, you need to set deadlines for your marketing campaign. This helps your team focus on achieving goals on time.
2. Use a Calendar
When running campaigns, it is important that you use a company-wide calendar to stay organized. You can use a calendar to keep track of the many moving parts of your campaign.
For example, let’s say you are a car dealership doing a two-week sale. They run pay-per-click advertising (PPC) and social media campaigns. You will also email your subscribers about this sale.
Since you are using different digital marketing strategies, it is important that you keep track of what you are doing and when your campaigns are launched. You want to use a corporate calendar to indicate how long your PPC ad will run, when emails will reach subscribers, and what days of social media posts will go online.
A calendar allows you to plan and view all aspects of your campaign.
If you document when all of these strategies are followed, you may find that there are loopholes where you cannot post or run an ad. You can close these gaps and increase the efficiency of your campaigns.
Calendars also help your team keep track of other people’s deadlines. Some teams rely on others to complete the first step before they can move on to the next step. With the help of a calendar, these people can see when that person will finish the task and plan accordingly with their own schedule.
Using calendars helps your team be more productive. Calendars give you the opportunity to organize your day and prioritize important projects. Using a calendar to manage tasks will help your team build a better campaign.
3. Actively Monitor your Analyzes
Monitoring your analytics is a huge productivity hack for your business. When you run your digital marketing campaigns, you can see how your campaign is performing by monitoring their performance.
You can see where your campaign is successful and where changes need to be made when you run the analysis. Analytics can also show where you need to make changes within your campaign. With this information, you can modify your campaign to perform better.
When you take the time and spend the money on your digital marketing campaign, you want to make sure that you are getting the best results.
4. Promote Communication between your Team
Since there are several people working on your campaign, it is important that they share their progress with others. Communication influences the success of your team. This will help you better understand your marketing strategies and the overall progress of your campaign.
When running a marketing campaign, you need a cohesive campaign. When one person is working on your email marketing campaign and another is working on your social media campaign, you want to make sure that those campaigns are correlated with each other. Your message needs to be consistent across all platforms.
Schedule meetings where your team can get together and review the progress of the campaign. In addition, the integration of collaboration tools and software enables easy communication between all team members.
Clear messaging plays an important role in the success of your campaign. Likewise, the success of your campaign depends on the communication between your team members. It’s important to make sure that both play a vital role in your campaign.
5. Increase Productivity through Automation
A great way to improve your productivity is with automation. Your team focuses time and energy on tasks that are easy to do but take time. By investing in automation programs, you can help your team focus on more pressing tasks and prevent them from spending too much time on tasks that automation can do.
So what tasks does automation do?
Automation can be used for email, social media, content marketing, and other digital marketing tasks. Automation allows you to send emails to subscribers or schedule social media posts up to a month in advance. This can help streamline the process and allow your team to focus on other important tasks.
If any of your team members are planning social media posts for your campaign, they should post all of the posts in advance, rather than every day. This saves time and allows your team to complete tasks that are more pressing for your campaign.
Automation software makes it easy to get these tasks done quickly and efficiently.
You want to make sure that your team is putting their time and energy into tasks that require more time and effort. By optimizing the process through automation, your team can complete simple tasks in less time. That way, you can make better use of your digital marketing campaign as your team has more time to work on other aspects of your campaign.